The Nexus Connection

Text link ad seen on another excellent manual traffic exchange

Meet Jimmy Adames

Click on the link, and you actually get to a page where you learn more about Jimmy Adames, complete with a photo.

Now THAT is branding, baby!

A very active member of the traffic exchange community unexpectedly passed away last week.

Pat Grilliot was a warm and giving person who used traffic exchanges and safelists to build herself a list that made her a tidy monthly affiliate income. She had a generous spirit. She was always available to lend a helping hand wherever it was needed. She dedicated her all to everything she did. She will be greatly missed, especially by me because she was one of my best friends.

Pat’s family asked for help in settling her online affairs. I told them that they should cancel all of Pat’s active payment subscriptions. I suggested that they start at PayPal and Clickbank. But when it came to getting into the accounts, I can’t help there. Even with the request password function, if they don’t have the password for the email accounts, they’re stuck.

This unfortunate event should serve as a reminder to all of us to leave instructions on gaining access to our online accounts, especially the payment processors. Keep a list of your active subscriptions and how to cancel them. It’s a good thing to have for yourself for bookkeeping purposes. And it will really help out whoever settles your affairs.

Hug your loved ones today, and tell them what they mean to you. Tomorrow is not a guarantee for any of us.

The FTC has come out with new guidelines that can effect how all marketers use endorsements and testimonials. Simply adding the disclaimer “Results not typical” will no longer save your butt.

You can go directly to the FTC and read the October 5th release notice for yourself. Personally, that page was a bit dry for me and it gave me a headache.

I got what I needed to know from Frank Kern’s Mass Control blog. He breaks it down into plain English that even I can understand. He even made it entertaining!

Read the blog entry from Frank Kern on the FTC guidelines on use of endorsements and testimonials.

Like just about everybody else, I’ve had to tighten my financial belt. For awhile, I didn’t even look at anything that wasn’t free. Well now I am looking at offers again. I found one to improve my business with 17 different reports on various techniques. 17 reports!! and the cost … a mere $17. Guess what? I passed.

The sales copy was good. It said all the right things. Just $1 per report. Out of 17 reports, there HAD to be something there for me to learn. And who can’t afford $17 to skyrocket their business? Such a tiny investment for a huge return.

There probably is a lot in those reports that I don’t know. But at a buck per report, I figure I can get the same information from Google on my own. I’ve been online long enough to do that much by myself. For me, the price is right, but the value didn’t come across.

Think I’ll go look research “how to price your product or service” …

For Nexus Exchange, the first weekend of September signals another year online. And what a weekend we had! Thanks to everyone that participated in our little 4-day celebration.

We asked that members surf at least 100 sites a day to win credits and upgrades. The winners of 400 credits, 4000 banner impressions, and 4000 text impressions are:

• Isabella Vreeken
• Richard Tan
• Jackie O
• Colleen Fitten
• Preston Tutein
• Bill Rubart
• Elli Kishor
• Michaela Beveridge

I know I said that there would be one grand prize winner, but I couldn’t pick just one. So many of you worked so hard to win. The winners of a free four-month upgrade to Expressway membership at Nexus Exchange are:

• Otto Hamernik
• Isabella Vreeken
• Mike Carr

All prizes have been awarded. Congratulations to everyone. Thank you so much for keeping Nexus Exchange online for four fabulous years.