Had an interesting reply to my most recent mailing to members. An Expressway member asked, “Where do I belong?”
I am basically lazy in nature. I don’t write special emails for each membership level. I write one email and send it to everybody. Since the bulk of the Nexus Exchange membership are Freeway (free) members, that is who my emails are geared toward. I basically do the same thing with my blog posts.
My thinking is this: if Freeway members are getting such-and-such benefit, it’s obvious that upgraded members are getting better. I assume that it’s obvious, but is it?
This weekend, Freeway members are getting 24 credits for viewing 25 sites IF they click the bonus credit link in the surf bar. I expect that tidbit to get Freeway members to surf. What about upgraded members?
Interstate members, with this promo, are getting 18.75 credits plus 14 bonus credits or 32.75 credits for viewing 25 sites. Expressway members are getting 25 credits plus 14 bonus credits or 39 credits for viewing 25 sites. Upgraded members are getting better than 1:1 view ratio.
Ya think mentioning THOSE tidbits would get some more members to surf, or maybe get some free members to upgrade? When was the last time I mentioned that the price of upgrading has been reduced by a dollar per month? Did I tell people who didn’t have time to surf this weekend to buy credits so that their sites could be seen? Cardinal rule of marketing: Ask for the sale.
I know that many traffic exchange users are annoyed by email from owners promoting the latest and greatest product or service. Does that apply to specials within the traffic exchange itself? Of course not. I hope. Maybe I assume that it does. Should I?