I am pleased as punch to report that yesterday was a stellar day for surfing at Nexus Exchange. The number of hits to sites in rotation skyrocketed over 300% compared to the day before. My members absolutely ROCK!
What caused this amazing jump in activity? I sent out an email, which I have been know to do from time to time. But yesterday surpassed even days during the recent weekend promotion for which I did email a couple of times.
Maybe it was what was IN the email message. I simply wanted to remind members to assign their credits so that their sites will be seen in rotation. Maybe it was the helpful advice on how to use the exchange.
Maybe it was the free stuff I included in the email. I included a link to a rebranded ebook, so members could get a copy without registering their email address on another list. I also pointed out where in the members area they could find a free download on what I consider need-to-know information, again, without need for giving up an email address. Maybe they liked that.
Or it could have been the old fashioned surf incentives: guaranteed bonus credits and increased view ratio for free members. But I do that a lot.
I would love to figure out what exactly in yesterday’s email actually made people login and surf like they did. The only way to do it is to test. And the only way to test is to change things one thing at a time in the coming emails.
If you don’t test, you don’t know what works, and you can be spinning your wheels forever. Knowing what works for you is what will get you where you want to go.
