Not sure how to write a great post on Facebook? Practice with your personal posts.
Simply posting on Facebook is not enough. You want interaction with that post, likes and comments, to make that post more likely to pop up on your friends’ newsfeeds.
After I make a post on my personal Facebook page, I have this habit of checking throughout the day on how many likes and comments it gets. It’s like an addiction. If the post doesn’t get any reaction, I am very sad. But as the number of likes and comments go up, I get more and more ecstatic.
I am such a “like” junkie, that I experiment with how to make my posts more, uh, likable.
My most recent post was about my day job as a care provider. I included an adorable picture of a sleeping 2-year old, and a story about an un-adorable thing that he did while he was awake.
In 24 hours, it received 3 comments, 11 Likes, 2 Loves, and 1 Haha.
I have noticed several things that effect the number of likes and comments.
The post should be something that most, if not everybody, will relate to. Two-year olds are notorious for being cute and mischievous.
Including a picture is helpful. It catches the eye, and often it will give you an emotional hook.
Now with that said, my personal pet peeve on Facebook is that picture about a sale for expensive brand-name sunglasses. You know the one. It usually tags a bunch of people as well. Tagging well known people in your niche will enable that post to show on the newsfeed of the friends of those tagged. It also screams “SPAM” when people tagged have nothing to do with the post.
So, include a picture, make the post relatable, and tag relevant people. I do that with my personal posts, and still some of them get no response. Why?
When you post is important, too.
I once posted with a picture and tagged the relevant people, and got no response. Why? The people I tagged were at a family reunion. Everybody who would be interested in that post was partying, not Facebooking.
There is no magic time to post when everybody you need to reach is online. So monitor your posts, and repost when needed. Not exactly the same post, but the same subject, different slant. Find a different picture to use. Hit a different emotion in the post. Keep trying different things until you find what works best for you.
To recap:
Make your post relatable to as many people as possible. It should hit on an emotion as well. I usually try to make my stuff funny.
Include a relevant picture (cute is optional, but often helpful).
Tag any relevant people, if any. You might consider making the post “public” so anyone can view it.
Track your response. And adjust as necessary.
Now, get on your Facebook account, and take notes on the posts you have made that got the most interaction.
Have fun.