Social Media lets you build your list with a huge range of different people, and also lets you use many different traffic sources. If you utilize social media in your email marketing, you can leverage both sources for even more engagement and traffic.
Let everyone know
In every social network you’re using, let your followers know about your email list – and that you’ll be offering exclusive promotions on a regular basis. Social media works as a great starting point into a sales funnel. Every social network can be used to pre-qualify people to get them to your squeeze page.
On most social sites, there are ways that users can share content they like. Encourage your visitors to share your signup form, and figure out a reward system for those who do.
The Facebook Signup Tab
Facebook allows you to create a custom tab with a signup form so your fans can signup right there. The best place to put the tab is in one of the visible spots right under your cover photo. People will see it as soon as they arrive on your main page.
Promoting on your blog
Your blog is a big part of your social profile. Make sure you have a signup form prominently visible. Make sure it shows up on each post and page. Be sure to give them an “ethical bribe” to sign up to your list!