If you’re an introvert, there’s no need to shy away from social media. Don’t be thrown by the word “social”. Facebook and Twitter are really great platforms for introverts to be social on their own terms. You get to interact… but on your own terms. Many introverts can show their extrovert side online.
Don’t be a hermit
If you’re using social media for marketing, you must be consistent. For true introverts, it’s hard to remember that there’s a whole world of people out there. All marketers will need to schedule their time for social media, and especially introverts. Check in at least twice a day, and interact with your friends and followers.
Personal or Professional?
While it’s a good idea for all marketers to keep their personal and professional life separate while online. Only let your followers know what’s relevant to your marketing – like why you’re an expert in your niche. It will help to show a little bit of your personal side, so you can connect with your followers, but you can keep it to a minimum. How personal you get will really depend on the nature of your market and niche.
One step at a time
If all this sounds scary – ease into it. Like all uncomfortable tasks, it takes practice to get good at it. Start commenting, asking questions, engage in conversation. Set a goal to do so many comments or questions per day. The more you do it, the easier it will get!