Social Media

Ways use Social Media in your Email Marketing

Eva Mah

Social Media lets you build your list with a huge range of different people, and also lets you use many different traffic sources.  If you utilize social media in your email marketing, you can leverage both sources for even more engagement and traffic.

Let everyone know

In every social network you’re using, let your followers know about your email list – and that you’ll be offering exclusive promotions on a regular basis.  Social media works as a great starting point into a sales funnel.  Every social network can be used to pre-qualify people to get them to your squeeze page.

On most social sites, there are ways that users can share content they like.  Encourage your visitors to share your signup form, and figure out a reward system for those who do.

The Facebook Signup Tab

Facebook allows you to create a custom tab with a signup form so your fans can signup right there.  The best place to put the tab is in one of the visible spots right under your cover photo.  People will see it as soon as they arrive on your main page.

Promoting on your blog

Your blog is a big part of your social profile.  Make sure you have a signup form prominently visible.  Make sure it shows up on each post and page.  Be sure to give them an “ethical bribe” to sign up to your list!

How to find an assistant for your Social Media

Eva Mah

If you’ve decided that outsourcing is the way to go for your social media, then you’ll need to find an assistant.  There are several great places to look.

*  If you already have employees – hire from within.  They already know your business, and your expectations, they’d be a great place to start.

*  If you have a VA already – you could add social media to their list.  lol.. unless you have them overwhelmed with work already, of course.  Don’t want to lose your right hand person!

*  Ask people that are already using an assistant who they might recommend.

*  Try online job sites, like Odesk.com

Remember – you can hire someone to do research – you write the posts yourself and have them post them, or schedule them.

Protect your privacy when outsourcing –

You don’t have to give this new stranger access to your social media accounts – there are several online resources that you can assign a team member to, and give them limited access.  Buffer and Hootsuite will let you do that.

Outsourcing your Social Media

Eva Mah

It’s imperative that your social media be on all the time.  Communication is global now – you need to be able to reached 24/7/365.  Whether it’s to offer support for your product or website, or just interact with people and build your brand – you can’t possibly be there every minute.

Should you outsource?

Sure, you can automate – but people figure that out in a hurry when they have a question, and you don’t answer.

Depending on your business, however, you can easily outsource your social media.

*  For Internet Marketers or Bloggers – if your blog or business is about you, then you don’t want to hire someone else to “be” you.

You could get a VA (Virtual Assistant) and let people know you *have* an assistant.  Make them part of your brand.  If they have a similar personality – your customers will gladly welcome them.

You can have your VA search for content that you might want to share in social media.  You can check it over before posts are scheduled.  Then your VA can check in and monitor replies, and let you know when you’re needed to respond to something.

*  For Larger Companies – Many companies have a team that’s dedicated to social media for the company.  Make sure the team is posting like human, though.  Highlight the team in posts, and include pictures.  Smiling pictures!

Remember, if your personality is a big part of your business, you’ll still need to log in every once in a while to respond.  Even if your assistant is doing most of the work, it’s still YOUR business!

How To Use Facebook Marketing To Your Advantage

How To Use Facebook Marketing To Your Advantage

Eva Mah
From http://blog.getsatisfaction.com
From http://blog.getsatisfaction.com

Are you ready to really engage with your Facebook marketing? It takes a plan, dedication and consistency.  Don’t start until you’re ready to go all the way – and consider even hiring someone for the task.

Pay attention to what’s going on with your Facebook Page.  Send thank you messages to those who like your page. Respond to all comments on your page.  A small message will make a big impact on you and your business.  As your page Likes grow – it can start to become time consuming, but it’s well worth the trouble.

Write posts with value.  People get enough cute cat pictures, and..  well, you know the posts I’m talking about, that you just scroll through.  Be the person that delivers actual value to someone’s Facebook experience each day.  You’ll get loyal followers, and great returns.

An easy (and fun!) way to get followers to you Facebook page is to create some sort of contest.  Many followers will share the contest entry and the word will spread quickly!  The prize doesn’t have to be anything big – just something fun!

What Ideas can you come up with for a contest?

facebook marketing

You Can Profit From Facebook Marketing

Eva Mah

face

Restaurant and corporations have already figured out that Facebook marketing can spread the word about what they have to offer. Small business owners can absolutely use it too. With millions of people all over the world tuned in to Facebook every day you can build your customer base like crazy.

There are tools online that you can use to measure the power of your Facebook Marketing.  Klout.com is a site that gives you a score of 1 to 100 based on your posts.  It’s a free service.

You can also check out Sprout Social if you’re willing to spend a little bit of money.

Making posts that are Fill-In-The-Blank is a great way to engage your subscribers.  You can use this to find out more about your customer’s likes and dislikes.  And, it’s fun – so they’ll look forward to more of these from you if you keep it up.

Once you create your Facebook account, or Facebook Page – you’ll want me remain active and engaged.  If you never post content, you can’t exactly expect them to stay interested.  Post videos, pictures, and just “how your day is” regularly.

Be very careful when posting humor on your wall.  Just because you think it’s cute, or funny – you may be offending others.  Bad news travels faster than good news – that goes for your reputation, too.

Use a strong call to action to get people to subscribe to your social media updates.  People need to see value – to know that they’re getting something in return besides cute cat pictures.  For instance, you could give a small discount to people who are about to complete an order, if they subscribe to your Facebook campaign.

Videos are really trending on Facebook – and can make your page even more interesting.  Reader’s attention spans are very short…  so make them good, but quick!

The bad things about social media automation

The bad things about social media automation

Eva Mah

unlikeI know I know, in my last article I talked about how you should be automating your social media posts. But you still actually have to be social in social media.

You cannot automate 100% of your social media.

When you’re involved in social media your aim is engagement. You want to start conversations. You want to contribute to conversation. You want to build relationships that will take your business into the future.  You can’t do this solely with social media automation.

You will never achieve this if you’re just blasting posts 24/7, and not paying attention to anything is going on there. You’ll need to plan to login at least once a day. You’ll need to be completely focused so you don’t get caught up in the new photo album of your best friends three-year-old.

You should also consider how many social networks you signed up to. If you can’t engage on all of them drop some of them. Take three or four and work on building a really strong following on these three or four.

Top Tip: Schedule a time each day for you to go into each of the social platforms and comment on feedback. It shouldn’t take more than about 15 minutes so you can schedule once in the morning and once in the evening, or just once a day. Just be sure to comment to everyone.

Don’t make a bad first impression

If you want people to follow you your first impression is important yes there are a lot of people who will click Like just because they like clicking Like. But most followers were confuse the your profile page.

If your profile page only has the automated posts we talked about in the last article, it won’t get you many followers. You’ve seen it, Twitter pages that are just full of “WOW this is cool!”.  Did you follow those people? I didn’t think so. Make sure you have a balance of automation and replies.

Be careful of your timing

On days where some global tragedy has occurred be mindful of any post you scheduled in advance for that day. You may want to rewrite them are just cause the automation completely.

Automation can be useful and save you tons of time, but make sure your customers know there’s a real person behind the posts.

Reasons to automate your social media

Reasons to automate your social media

Eva Mah

automate

Social media can be hard to keep up with. Having an online presence 24/7 is impossible. That’s why I think some automation is necessary to reach your entire audience.

#1  More consistent online presence

Automating your posts makes it easier to space them out so they’ll show up in people’s feeds throughout the day.

Coming online to do some posts just once or twice a day limits the chances that people will actually see your posts. Even if people are following you they only see posts at the time that they are online. Good automation allows you to spread out your posts without having to spend all day online.

#2  Be on more social networks.

A lot of people really find social marketing overwhelming. There are so many social networks online right now is really impossible to keep up with them and still run your business.

If you use automation sparingly, it can be less stressful and you will find it easier to manage your accounts. You’ll be present on more social platforms and still get some sleep!

#3  Reach more people

As stated in the first two points, being on more networks means you’ll reach more people. Being able to post throughout the day on more networks means you’ll reach even more people.

#4  Save time

If you do decide automate your social media you’ll still need to take the time to actually write the posts. But since your scheduling in advance you can do these in batches instead of one add a time. You can also outsource this and save yourself even more time.

#5  Have a more consistent message

We’re all busy and are distracted easily. If you don’t have a social media plan in place you can forget to post and especially for you to post throughout the day. Your message will be consistent and people will basically forget about your business.

If you incorporate some sort of automation you can ensure that you’re going to show up in people’s feeds. You can also promote your products and blog posts to more people.

#6  Don’t get sucked in

You know as well as I do that once we login to Facebook were gone for at least an hour. And, within that hour we’ve done absolutely nothing productive. With some automation in place and deciding on a very fixed time to login and check on things we can be much more productive with social media.