It’s imperative that your social media be on all the time. Communication is global now – you need to be able to reached 24/7/365. Whether it’s to offer support for your product or website, or just interact with people and build your brand – you can’t possibly be there every minute.
Should you outsource?
Sure, you can automate – but people figure that out in a hurry when they have a question, and you don’t answer.
Depending on your business, however, you can easily outsource your social media.
* For Internet Marketers or Bloggers – if your blog or business is about you, then you don’t want to hire someone else to “be” you.
You could get a VA (Virtual Assistant) and let people know you *have* an assistant. Make them part of your brand. If they have a similar personality – your customers will gladly welcome them.
You can have your VA search for content that you might want to share in social media. You can check it over before posts are scheduled. Then your VA can check in and monitor replies, and let you know when you’re needed to respond to something.
* For Larger Companies – Many companies have a team that’s dedicated to social media for the company. Make sure the team is posting like human, though. Highlight the team in posts, and include pictures. Smiling pictures!
Remember, if your personality is a big part of your business, you’ll still need to log in every once in a while to respond. Even if your assistant is doing most of the work, it’s still YOUR business!