You need to know which posts, and what time of day works best for you and your business. Tracking and analytics are musts for your marketing. Some social networks have tracking built in, but for others, you’ll need to use other tracking services.
Online Social Media Tracking
If you’re already signed up to services that automate your social media, you might already have analytics. Buffer and HootSuite are two that give you daily reports.
The Reports will help you to:
- See what time of day works best for your posts
- See what niches people are interested in
- See the types of posts that get the best response – like questions, p olls, images.
- See who’s sharing, retweeting, and actually going to your website.
How can you tell which of your posts are successful?
There are many services that track for you – one is a URL shortening service calle Bitly – https://bitly.com
When you share a link – use the Bitly service to shorten it, then use the Bitly link in your post. This will give you a report showing how many people clicked on that link. Use different links for different places that you post – so you can see which network is bringing you the best results.
Facebook has stats built in that will help you know what posts are being seen, and how many people are engaging with those posts.
You can also keep a spreadsheet – noting number of comments, shares and likes for each type of post – it could be time consuming – but tracking now will save you tons of money in the long run!