Social media can be hard to keep up with. Having an online presence 24/7 is impossible. That’s why I think some automation is necessary to reach your entire audience.
#1 More consistent online presence
Automating your posts makes it easier to space them out so they’ll show up in people’s feeds throughout the day.
Coming online to do some posts just once or twice a day limits the chances that people will actually see your posts. Even if people are following you they only see posts at the time that they are online. Good automation allows you to spread out your posts without having to spend all day online.
#2 Be on more social networks.
A lot of people really find social marketing overwhelming. There are so many social networks online right now is really impossible to keep up with them and still run your business.
If you use automation sparingly, it can be less stressful and you will find it easier to manage your accounts. You’ll be present on more social platforms and still get some sleep!
#3 Reach more people
As stated in the first two points, being on more networks means you’ll reach more people. Being able to post throughout the day on more networks means you’ll reach even more people.
#4 Save time
If you do decide automate your social media you’ll still need to take the time to actually write the posts. But since your scheduling in advance you can do these in batches instead of one add a time. You can also outsource this and save yourself even more time.
#5 Have a more consistent message
We’re all busy and are distracted easily. If you don’t have a social media plan in place you can forget to post and especially for you to post throughout the day. Your message will be consistent and people will basically forget about your business.
If you incorporate some sort of automation you can ensure that you’re going to show up in people’s feeds. You can also promote your products and blog posts to more people.
#6 Don’t get sucked in
You know as well as I do that once we login to Facebook were gone for at least an hour. And, within that hour we’ve done absolutely nothing productive. With some automation in place and deciding on a very fixed time to login and check on things we can be much more productive with social media.