I know I know, in my last article I talked about how you should be automating your social media posts. But you still actually have to be social in social media.
You cannot automate 100% of your social media.
When you’re involved in social media your aim is engagement. You want to start conversations. You want to contribute to conversation. You want to build relationships that will take your business into the future. You can’t do this solely with social media automation.
You will never achieve this if you’re just blasting posts 24/7, and not paying attention to anything is going on there. You’ll need to plan to login at least once a day. You’ll need to be completely focused so you don’t get caught up in the new photo album of your best friends three-year-old.
You should also consider how many social networks you signed up to. If you can’t engage on all of them drop some of them. Take three or four and work on building a really strong following on these three or four.
Top Tip: Schedule a time each day for you to go into each of the social platforms and comment on feedback. It shouldn’t take more than about 15 minutes so you can schedule once in the morning and once in the evening, or just once a day. Just be sure to comment to everyone.
Don’t make a bad first impression
If you want people to follow you your first impression is important yes there are a lot of people who will click Like just because they like clicking Like. But most followers were confuse the your profile page.
If your profile page only has the automated posts we talked about in the last article, it won’t get you many followers. You’ve seen it, Twitter pages that are just full of “WOW this is cool!”. Did you follow those people? I didn’t think so. Make sure you have a balance of automation and replies.
Be careful of your timing
On days where some global tragedy has occurred be mindful of any post you scheduled in advance for that day. You may want to rewrite them are just cause the automation completely.
Automation can be useful and save you tons of time, but make sure your customers know there’s a real person behind the posts.